The new TikTok Radio format relies on the platform’s proprietary discovery engine to program content across 28 of iHeartMedia’s terrestrial broadcast stations and its digital app. By integrating real-time analytics from trending topics and viral engagement, the station constructs weekly charts and emerging artist spotlights directly from algorithmic data. The deployment is further supported by dedicated, co-branded production studios in major domestic hubs to facilitate the concurrent launch of the creator-led TikTok Podcast Network.
This calculated migration from SiriusXM to iHeartMedia signals a broader industry shift toward hybrid audio distribution, merging terrestrial reach with digital creator ecosystems. As competitors like Spotify aggressively expand their physical podcast infrastructure, TikTok’s move establishes a crucial multi-platform funnel to monetize creator-led audio formats outside its native video application.
Curated by MusicResearch.com from Music Business Worldwide. Read the full article at: TikTok Radio launches on iHeartRadio, as TikTok ends SiriusXM partnership
