Music Industry Report: Platform Shift: AI in Ads Manager & Shorts Editing

Platform Shift: AI in Ads Manager & Shorts Editing

YouTube has overhauled the Shorts composer to allow for precise timeline adjustments and track zooming, alongside expanding live donation capabilities to North American creators. Concurrently, Meta has integrated its recently acquired Manus AI directly into Ads Manager to automate complex tasks like audience research and report generation. TikTok Shop is similarly leveraging automation, introducing tools to auto-generate clips from live streams and a “Creator Picks” discovery engine for affiliate partnerships.

These updates represent a significant pivot toward reducing the operational friction of content production and ad management through embedded automation. As major platforms integrate AI agents directly into their commercial interfaces, music marketers face a transition from manual campaign execution to high-level supervision of automated workflows.


Curated by MusicResearch.com from Music Ally. Read the full article at: Social media updates of the week

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