Spotify has revealed that its concert discovery features have now driven over $1 billion in total ticket sales, a milestone achieved through integrations with 35 distinct ticketing providers. This specific API-level partnership pulls SeatGeek’s primary ticket inventory directly into the streaming platform’s artist feeds, notably excluding resale data to align with Spotify’s strict inventory standards. The rollout initially activates for 15 major US venue partners, allowing listeners to access verified seats seamlessly within the app interface.
Strategically, this move reinforces Spotify’s deliberate firewall against the “toxicity” of the secondary market, focusing exclusively on authorized primary sales to secure artist trust. By embedding commerce directly into the listening environment, the platform is effectively reducing friction between recorded music consumption and the high-margin live sector, validating the DSP as a critical top-of-funnel marketing channel for venues.
Curated by MusicResearch.com from Music Ally. Read the full article at: SeatGeek’s latest deal brings its primary tickets to Spotify
