Similarweb analytics indicate that TikTok’s daily active users (DAU) in the United States have stabilized above 90 million, rebounding from a temporary trough of 86-88 million. This fluctuation occurred immediately following the platform’s divestiture to a US-based consortium and was exacerbated by Oracle data center outages due to severe weather, rather than solely by user churn. Competitors like UpScrolled and Skylight Social saw transient spikes in engagement during this window, but those numbers have since regressed as TikTok’s algorithmic resets and service stability normalized.
The rapid V-shaped recovery suggests that the platform’s network effects and algorithmic lock-in remain robust despite significant frictional events like privacy policy overhauls and ownership restructuring. For rights holders and marketers, this data confirms that alternative platforms, while growing, currently function as temporary diversions rather than permanent replacements for TikTok’s dominance in the short-form video economy.
Curated by MusicResearch.com from digitalmusicnews.com. Read the full article at: Similarweb Data: TikTok US Traffic Rebounds to 90M DAU
