Larry Heller, Founder, President, and CEO,
Music Industry veteran, marketing innovator, and consumer and music
marketing research consultant, Larry Heller, is the founder, president
and CEO of Music Research Consultants, Inc.. As a leading innovator
and proponent of the Music Marketing Research Industry, Mr. Heller
has helped raise music-industry awareness and use of marketing and
consumer research, through the introduction of the Record Test Survey
and other statistically-based, consumer research applications and
Since 1974, Music Research clients have included virtually all of the industry's major
record companies, recording executives and artists, as well as distributors,
retailers, concert promoters and major entertainment and media companies.
Before founding Music Research, Mr. Heller served in the music industry,
as a booking agent, artists' manager, marketing and promotions executive,
music publisher, and executive record producer.
In 1990, Mr. Heller co-founded MusicWriter, Inc. (with Music and Game
Industry executive, Jon Monday) -- the innovators of electronic
distribution and point-of-sale manufacturing systems for the music
publishing, print and music products industries. MusicWriter's pioneering
NoteStation ¨ system was the very first consumer-operated interactive
multimedia kiosk, manufacturing and distributing sheet music and
electronic music arrangements, MIDI files and music software applications
"on-demand" in hundreds of retail music shops and educational institutions
across the US and Europe.
As president of MusicWriter International Mr. Heller was responsible for overseeing
MusicWriter's international market and product development, system distribution,
song and products licensing and catalogue acquisition, and market and
Since 1995, Mr. Heller has re-focused his energies on securing Music Research Consultants'
position as the foremost provider of consumer-based research services
to the Music Industry, and guided the evolution of MRC's unique Southern
California based Music Consumers Panel into a potent marketing force,
whose opinions are heard today in executive suites of record companies
within every major music distribution camp.
"It's been great to watch a growing recognition of the value and strategic importance
of allowing listeners' opinions to become a part of the creative and
marketing process," says Heller. "While I'm obviously proud of our 30-year
history of innovation, unmatched statistical underpinnings, and real-world
verification -- I'm also looking forward to pushing the technological
envelope even further, ultimately allowing an increased flow of timely,
strategic information, benefiting clients and their artists more than
Mr. Heller can be reached directly at:email@example.com