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Music Research Consultants
"The Measure of Success"
Since 1974

Music Research is recognized as the first full-service marketing research organization devoted exclusively to the study of popular music and consumers. From 1974 through 2004, Music Research has continuously conducted consumer-based Record Test surveys from its home base in the cultural "melting pot" of Southern California.

Founded by music industry veteran Larry Heller, in association with ASI Market Research, the system was born as an auditorium-based listening/viewing experience, where weekly sessions were conducted with hundreds of "wired" respondents, turning interest-tracking dials and wearing galvanic skin sensors (!) at the experimental Preview House in Los Angeles. In 1980, the auditorium-based methodology evolved into the country's first music consumer panel, which has mushroomed into today's national and international MusicLovers panel. Since those early days, millions of listeners have participated in Record Test sessions and given their opinions to songs from emerging and superstar artists from all the major Recording companies, comprising a virtual who's-who of the music industry over the past three decades.

MRC's online MusicLovers and Record Test Online ("RTO") surveys were introduced in 2004. The entry-level MusicLoversbSurveys provide exposure and instant access to responses from the national and international MusicLovers Panel at extremely affordable prices. The comprehensive RTO survey combines all the features of the legendary Record Test survey with the ease, speed and economy of online fulfillment.

Consumers' responses to each tested song are collected, tabulated and statistically compared to those for thousands of tested songs that have been released in the marketplace, and ultimately either climbed or fallen off the Billboard charts according to their consumer acceptance and response. These historical projections of potential for listener acceptance and consumer response are at the very heart of MRC's work. Thus, MRC has provided "The Measure of Success" to the music industry since 1974.

Our Client Roster

Over the past three decades, our clientele has included virtually all of the major and independent labels distributed by the big 4 (Sony/BMG, EMI, Warner, and Universal), as well as major entertainment companies, including:

A & M RecordsJ Records
Arista Records LaFace Records
Atlantic Records Loud Records
Bearsville Records MCA Records
Capitol Records Mercury Records
Columbia Records Motown Records
Chrysalis Records Polygram Records
DreamWorks Records Qwest Records
Elektra Records RCA Records
EMI Music Dist. (EMD) Reprise Records
EMI Records Sparrow Records
Epic Records Tri-Star Films
Geffen Records Virgin Records
Hollywood Records Warner Bros. Records
Interscope Records Warner Music Group (WMG)
Island Records WEA Dist.
Island/Def Jam Wind-up Records

Record Test Artists

Music Research surveys include hundreds of artists over three decades, including those listed below:

Ace Of Base Air Supply The Alan Parsons Project Alice Cooper Alicia Bridges Alicia Keys Al Jarreau Allman Bros. Ambrosia America Anastacia Angie Stone Annie Lennox Anthony Hamilton Aretha Franklin Asia Atomic Kitten Autopilot Off Avant Average White Band Avril Lavigne AZ Yet B2K B52's Babyface Barbara Mandrell Barry Manilow Barry White Bay City Rollers BBMak The Bee Gees Billy Joel Billy Ocean Black Oak Arkansas Blondie Blood Sweat & Tears Blues Traveler Bon Jovi Bonnie Raitt Boys II Men Boz Scaggs Brandy Bread Brian Adams Brothers Johnson Bruce Hornsby Bruce Springsteen Bruno Mars Canned Heat Canned Heat Captain & Tennille Carly Simon The Carpenters The Cars Cher Chicago Christina Aguilera Christina Milian Chuck Mangione Climax Blues Band The Commodores Counting Crows Craig David Crash Test Dummies Crosby, Stills & Nash The Cult The Darkness David Bowie David Gates Debbie Boone Deborah Cox Depeche Mode Dido Dionne Warwick Dire Straits Dishwalla Divinyls Dolly Parton The Donnas The Doobie Brothers Dr. Hook Duncan Sheik Dwele Earth Wind & Fire Electric Light Orchestra Elton John Elvin Bishop Elvis Costello Enrique Iglesias En Vogue Enya Eric Carmen Eurythmics Evanescence Everclear Everlast Expose Faith Evans Fastball Fleetwood Mac Flock of Seagulls Foghat Foo Fighters Foreigner The Four Seasons Four Tops Frankie Valli Gary Wright George Benson George Harrison Ghostface Gino Vannelli Glen Campbell Gordon Lightfoot Gregg Allman Hall & Oates Harry Connick, Jr. Heart Herb Alpert Hoobastank Huey Lewis Hugh Masekela IMA Robot Incubus Jagged Edge James Taylor Jane Weidlin The Jeff Healy Band Jefferson Starship Jeff Lynne Jeffrey Osborne Jennifer Holliday Jermaine Jackson Jesse Colin Young Jimmy Buffett Jimmy Cliff Jimmy Cozier John Mellencamp Johnny Rivers John Waite Julio Iglesias Justin Guarini Kansas Kate Bush Kenny G Kenny Loggins Kim Carnes The Kinks KISS Kris Kristofferson Kylie Minogue Laurie Anderson LeAnn Rimes Leo Sayer Lenny Kravitz LFO L'il Kim Linda Ronstadt Lionel Richie Lisa "Left-Eye" Lopes Lisa Stansfield Little Feat LTD Lucinda Williams Lucy Woodward Lulu Luscious Jackson Luther Vandross Manfred Mann Marc Anthony Mariah Carey Maria Muldaur Marianne Faithfull Mario Matthew Sweet Meatloaf Melissa Etheridge Melissa Manchester Meredith Brooks Method Man Michael Bolton Michael Franks Michael Jackson Michael McDonald Midnight Oil Milli Vanilli Ministry Monica Natalie Imbruglia Naughty By Nature Neil Diamond Neil Young New Order New Radicals Nicolette Larson Night Ranger Nils Lofgren No Doubt Norah Jones 'N Sync Oscar De La Hoya O-Town Outkast Pablo Cruise P. Diddy Pat Benatar Patrice Rushen Paul Anka Paul Young Pebbles Peter Allen Pet Shop Boys Peter Cetera Phantom Planet Pharrell Williams Phoebe Snow Pink Poco The Police The Pointer Sisters The Pogues The Pretenders Prince The Proclaimers Procol Harem Q-Feel Quincy Jones Randy Crawford Randy Newman Randy Travis Ray Parker, Jr. Real McCoy REM REO Speedwagon The Replacements Richard Marx Rick James Rickie Lee Jones Rick Springfield Ricky Martin Rita Coolidge Robbie Williams Robert Palmer Rodney Crowell Rod Stewart Roger McGuinn Rose Royce Ruff Endz Run DMC Sammy Hagar Sanford & Townsend Santana Sarah Brightman Sarah McLachlan Savage Garden Seals & Croft Sean Paul Sex Pistols Shaggy Sheena Easton Sheryl Crow Slaughter Stacey Orrico Stanley Jordan Steve Earle Steve Miller Band Steven Bishop Stevie Nicks Stevie Wonder Supertramp Susanna Hoffs Take That Talking Heads Tanya Tucker Taylor Dayne Tears For Fears Thalia Thin Lizzy Third World Third Eye Blind Thompson Twins Timothy B. Schmit TLC Todd Rundgren Tom Petty Toni Basil Toni Braxton Tony Rich Tony Toni Tone Tori Amos Tyrese Ultravox Usher Van Halen Van Morrison Vonda Shepard Van Halen The Verve Pipe Walter Egan Warrant Westlife Whitney Houston Wild Orchid Will Smith Yes

Strategic Partners

Citizen LA
Ear Jelly
Citizen LA

How to contact us:

Music Research Consultants, Inc.
Carlsbad, CA 92009

Ph: 323.650.7616

Email: info@musicresearch.com

MusicLovers® is a Registered Trademark of Music Research Consultants, Inc.
Record TestSM is a Registered Service Mark of Music Research Consultants, Inc.
© 1974-2018 Music Research Consultants, Inc.